‘The Vocabularist: The red-hot history of the word ‘brand”

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‘Brand has developed steadily from its fiery Anglo-Saxon roots into two almost contradictory meanings – sometimes denoting identity and reputation, and sometimes a mark of shame, writes Trevor Timpson.

Recent headlines said the Labour leadership contest had been “branded a shambles” while hopes were expressed that Jeremy Corbyn could “detoxify the Labour brand” in Scotland.’

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