‘Racist, ​s​exist, ​r​ude​ and crude​: the worst of 20th century advertising – in pictures’

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‘Beyond Belief, a new book by Charles Saatchi, brings together the most shocking advertising campaigns of the last century. From racism and sexism to dodgy health claims, nothing was out of bounds for the real-life Mad Men.

How far do these adverts support the views theorists share?

Are these texts really representative of advertising today? What’s changed?

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