The Vocabularist: How target once meant shield


‘Boris Johnson was last week described as the “top target” for Brexit campaigners to front their campaign. But what are the roots of the word target?

Measures are said to target cancer cells or domestic abuse, while overseas aid can be targeted at those who most deserve it. Reaching a target means success in military and business terms, but setting targets in fields such as health or education invites controversy. Where does the word come from?’

Find out more!


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