The Vocabularist: Have we reached peak “peak”?


‘Ikea’s sustainability director says people in the West have reached “peak stuff”. It’s a new peak in the use of the word “peak” itself, writes Trevor Timpson.

Steve Howard, from the Swedish furniture firm, said we might have arrived at “peak home furnishings”.

It is 60 years since Marion King Hubbert used bell-shaped curves to illustrate his prediction that oil production would rise to a peak, and then decline. This gave rise to the phrase “peak oil”, which many have now imitated.’

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