‘Teacher: “Johnny, do you know Lincoln’s Gettysburg Address?”
Johnny: “No Miss, I thought he lived in Washington!”
That corniest of jokes is close to getting a whole new punchline. Of no more than three words. For the address of the Address might very well be: confronting.general.encryption.
Confused? We thought so. Let’s back that up a little. Enter what3words, a London-based startup that’s doing for geolocation what domain names did for IP addresses: replacing unwieldy data strings with easily remembered word combinations. ‘